Category Archives: Press Release

Elantra Touring Named a ‘Top 10 Family Car’ by KBB.com

FOUNTAIN VALLEY, Calif., 03/03/2010 The 2010 Elantra Touring was named a “Top 10 Family Car” by Kelley Blue Book’s www.kbb.com, the leading provider of new car and used car information. Elantra Touring was one of 10 cars that made the list of what kbb.com editors consider the very best of the best vehicles for families this year. Some other makes and models on the “Top 10 Family Car” list include, Ford Taurus, Honda Accord Crosstour, Chevrolet Equinox and Subaru Outback.

“While the product landscape in the new-car world seems ever-changing, the vehicle needs of the typical American family remain fairly constant; capable versatility, value, safety and economical factors usually remain top-of-mind,” said Jack R. Nerad, executive editorial director and executive market analyst for kbb.com. “Sporting a roomy and flexible cargo area, a slew of safety features, an outstanding warranty and a low starting price, one could make a case for the 2010 Hyundai Elantra Touring as the most family-friendly small car out there. It’s also easy on gas and not afraid to have a little fun.”

Every year Kelley Blue Book’s kbb.com assembles a list of the “Top 10 New Family Cars,” evaluating an ever-lengthening list of eligible vehicles on such factors as resale value, fuel efficiency, capability and kid-friendliness.

The functional five-door Elantra Touring provides buyers with a unique offering in the compact segment, with its modern, sleek styling and fun-to-drive qualities. Elantra Touring offers standard Electronic Stability Control (ESC), in addition to a host of other class-leading safety technologies. It also offers loads of standard equipment making it ideal for the financially savvy car buyer. Standard features include air conditioning, AM/FM/XM/CD/MP3 audio system with six speakers and iPod®/USB and MP3 auxiliary input jacks, power windows, heated mirrors, power door locks, remote keyless entry with alarm and plenty of storage compartments including a cooled glove compartment.

“The Elantra Touring is a fun-to-drive, functional five-door that raises the bar in value, safety and quality,” said Brandon Ramirez, Elantra Touring product manager, Hyundai Motor America. “The array of standard safety and convenience features, coupled with an outstanding warranty and unbeatable price point make this car the perfect model for any family.”

For more information on the Top 10 Family Cars for 2010 from Kelley Blue Book’s kbb.com, visit www.kbb.com/Top10FamilyCars.

KELLEY BLUE BOOK

Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company’s top-rated Web site, www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. According to the C.A. Walker Research Solutions, Inc. – 2009 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kelley Blue Book’s kbb.com also is a W3 Gold Award winner, sanctioned by the International Academy of Visual Arts. Kbb.com is a leading provider of new car prices, used car Blue Book Values, car reviews, new cars for sale, used cars for sale, and car dealer locations.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program which now includes the 5-year/60,000 mile fully transferable bumper-to-bumper warranty, Hyundai’s 10-year/100,000 mile powertrain warranty and 5-year complimentary Roadside Assistance in addition to the highly acclaimed vehicle return policy introduced in early 2009. For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com.

2011 Hyundai Sonata Named Top Safety Pick by IIHS

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FOUNTAIN VALLEY, Calif, 02/18/2010 Today, the all-new 2011 Hyundai Sonata joins an elite group of motor vehicles as a “Top Safety Pick” of the Insurance Institute for Highway Safety (IIHS). This award is only given to those vehicles that do a superior job protecting people in front, side, rear and rollover crashes. A car’s ability to handle itself in these crashes is determined by how many “GOOD” ratings it receives in each of the IIHS tests. Additionally, the vehicle must have electronic stability control readily available as an option.

Sonata is built from the ground up with safety in mind, with a hot stamped ultra-high-strength steel body structure, advanced airbag technology and Electronic Stability Control (ESC), delivering on Hyundai’s commitment to both active and passive safety technology leadership. In 2005, the Sonata was the first popular midsize sedan to standardize ESC– once again every 2011 Sonata has lifesaving ESC as standard equipment. This is important because the National Highway Traffic Safety Administration (NHTSA) has reported that ESC results in 35 percent fewer single-vehicle crashes and 30 percent fewer single-vehicle fatalities in passenger cars.

The Sonata also features a state-of-the-art Anti-Lock Braking System (ABS) including Brake Assist and Electronic Brake-force Distribution (EBD). Sonata features six airbags–including dual front, front seat-mounted side-impact, and front and rear side curtain airbags–along with active front-seat head restraints.

While past Hyundai models, such as the Genesis, have been named IIHS “Top Safety Picks,” the standards are higher than ever for 2010, with a roof strength test added to the qualifications. According to the new guidelines, roofs must be more than double the strength of current federal requirements in order to better maintain vehicle integrity in the event of a rollover accident.

Because this roof strength test is so demanding, many of the vehicles that had previously been named “Top Safety Picks” were dropped from the list in 2010. From the 2011 Sonata’s inception, Hyundai engineers carefully considered the importance of roof strength and designed the newest edition to pass this high hurdle set by the IIHS.

The other IIHS “Top Safety Pick” standards are stringent as well — the institute’s frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle’s overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a dummy representing a 50th percentile male in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.

Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on two instrumented dummies representing an average-sized woman, assessment of head protection countermeasures, and the vehicle’s structural performance during the impact.

Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry — the height of a restraint and its horizontal distance behind the back of the head of an average-size man. Seat/head restraints with good or acceptable geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance pro gram which now includes the 5-year/60,000-mile fully transferable bumper-to-bumper warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-year complimentary Roadside Assistance in addition to the highly acclaimed vehicle return policy introduced in early 2009. For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Genesis Named ‘Best Deal for the Boss’ by Cars.com

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FOUNTAIN VALLEY, Calif., 02/11/2010 The Genesis Sedan was named “Best Deal for the Boss” in the Cars.com annual Best Lifestyle Vehicle Awards. This award recognizes the Hyundai Genesis as the vehicle best suited to meet the lifestyle needs of “the boss” including luxury features, driving refinement, styling and prestige all in an affordable package.

“It’s a rear-wheel-drive full-size sedan that offers a luxurious, spacious cabin and V-6 and V-8 drivetrains that are notable for their efficiency and performance,” said Cars.com editors. “The Genesis comes standard with eight airbags and a stability system to help protect occupants, and it’s available with convenience features like a 17-speaker audio system. On the whole, the Genesis does a remarkable job at delivering the experience of a high-end luxury sedan at a much lower price.”

The Cars.com Lifestyle Awards recognize new vehicles that best suit the lifestyles of today’s car shoppers, and acknowledge the best cars across a number of categories that car shoppers can identify with based on their personal vehicle needs.

The North American Car of the Year-winning Genesis is built on Hyundai’s performance-driven rear-wheel drive architecture. Genesis offers an array of luxury convenience features including Smart Cruise Control, touch-screen navigation, electronic parking brake with automatic vehicle hold, Adaptive Front Lighting System (AFLS), Lexicon® audio systems and electronic active head restraints.

“We are thrilled to receive this recognition from Cars.com as it reinforces the Genesis ability to compete with the world’s best luxury sedans,” said Derek Joyce, Genesis product manager. “Genesis is the ideal model for car buyers looking for the power, comfort and sophisticated design of a luxury brand, without the expensive price tag.”

Cars.com

Cars.com is the leading destination for online car shoppers, offering credible, easy-to-understand information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. With comprehensive pricing information, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and a large selection of new- and used-car inventory, Cars.com puts millions of car buyers in control of their shopping process with the information they need to make confident buying decisions.

Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).

HYUNDAI MOTOR AMERICA

Genesis and Genesis Coupe Make CarsDirect’s Top Ten Cars of the Decade

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CarsDirect Recognizes the Genesis and Genesis Coupe at Number Five on its Top Ten Cars of the Decade Countdown

FOUNTAIN VALLEY, Calif., 01/08/2010 Hyundai’s Genesis sedan and sportier sibling Genesis Coupe rang in at number five on CarsDirect’s Top Ten Cars of the Decade Countdown. CarsDirect is one of the leading multi-brand online car buying services, providing new and pre-owned automobiles and related products and services. Other cars that made the Top Ten Cars of the Decade Countdown include the Honda S2000, Nissan Altima, Chevrolet Corvette, Nissan 350Z, Ford Fusion, Mitsubishi Lancer Evolution, MINI Cooper, BMW 3 Series and Toyota Prius.

“Even though the Hyundai Genesis didn’t enter the market until late in the decade, it was a game-changer nonetheless. When introduced in 2008, the Genesis marked a huge change for Hyundai,” said Armaan Almeida, automotive editor, CarsDirect. “While the Genesis sedan tackles the full-size luxury segment, its sibling Genesis Coupe takes on sporty two-door cars like the G37 and 370Z. And like its sedan counterpart, it has yet to fail.”

Hyundai’s Genesis sedan, the 2009 North American Car of the Year, sets a new benchmark in the premium car category. With a starting price of just $33,000, Genesis includes performance and luxury features typically found on vehicles costing thousands of dollars more. Using the same flexible rear-wheel drive architecture, Genesis Coupe is Hyundai’s most dynamic performance car ever designed to appeal to true driving enthusiasts. The Genesis Coupe offers a 2.0-liter intercooled four-cylinder turbocharged engine producing 210 horsepower, and a 3.8-liter V6 with 306 horsepower.

“2009 has been a remarkable year for Hyundai and having the Genesis and Genesis Coupe recognized by CarsDirect on its Top Ten Cars of the Decade helps us carry the momentum into 2010,” said Scott Margason, director, Product Planning, Hyundai Motor America. “The Genesis and Genesis Coupe have proven Hyundai is a brand capable of creating game-changing vehicles and we look forward delivering more quality, stylish and affordable cars in the new year.”

CARSDIRECT

CarsDirect (www.carsdirect.com) is a leading online automotive shopping service and research portal, providing new and used automobiles and related products and services, such as loan and lease financing. CarsDirect is a division of Los Angeles-based Internet Brands (www.internetbrands.com), a leading operator of community and e-commerce consumer websites.

HYUNDAI MOTOR AMERICA

Hyundai Assurance Enhanced for 2010

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Expanded protection includes America’s Best Warranty™, vehicle return and Roadside Assistance, creating the most comprehensive consumer safety net in the industry

FOUNTAIN VALLEY, Calif., 12/29/2009 Hyundai Motor America will expand Hyundai Assurance in 2010 to include America’s Best Warranty™ and 24-hour Roadside Assistance. These programs will join the innovative vehicle return program, initiated in January 2009 to protect consumers in an uncertain economic environment, as complimentary services on every Hyundai model sold in the United States. The suite of protection now offered under Hyundai Assurance provides the most comprehensive safety net in the industry, all at no additional cost to the consumer.

Hyundai will extend the vehicle return option through 2010, continuing the unique program that permits Hyundai customers to return their new vehicle if they unexpectedly lose their income. The program set a trend in early 2009 for similar consumer guarantees from airlines, retailers and other automakers looking to alleviate the stress of making a significant purchase during a recession. Hyundai sales increased 6.2 percent through November, improving market share faster than any other automaker in 2009, in part due to the strength of Hyundai Assurance.

“Hyundai Assurance represents our complete commitment to our customers, with job-loss vehicle return coverage, five years of roadside assistance, and our industry-leading 10-year warranty,” said John Krafcik, president and CEO, Hyundai Motor America. “Assurance shows that we’re doing things a little bit differently at Hyundai, and this is making a difference in our business results. You can expect more of this in 2010, starting with the all-new Tucson and Sonata.”

For 2010, Hyundai Assurance coverage includes:

America’s Best Warranty™

The warranty that changed the industry at its inception in 1999 now headlines a suite of protection programs under the Hyundai Assurance umbrella. America’s Best Warranty is highlighted by a fully transferrable five-year, 60,000-mile new vehicle warranty to repair or replace components manufactured or originally installed by Hyundai that are defective in material or factory workmanship, under normal use and maintenance. Additionally, new Hyundai buyers are covered by 10-year, 100,000-mile powertrain coverage which includes repair or replacement of Hyundai-manufactured or installed powertrain components (i.e., selected engine and transmission/transaxle components) under normal use and maintenance. Other coverage includes seven-year, unlimited miles anti-perforation warranty, 12-month, 12,000-mile replacement parts and accessory limited warranty, and eight-year, 80,000-mile federal emission and performance warranty. For full details about America’s Best Warranty, please see: http://www.hyundaiusa.com/warranty.aspx.

Vehicle Return Program

The Hyundai Assurance vehicle return program, the first of its kind for an automaker in the U.S., returns for 2010. The coverage allows consumers to walk away from a financing obligation when certain adverse life events occur, such as involuntary unemployment, providing protection from financial shortfalls that arise from vehicle depreciation (negative equity) up to $7,500.
Hyundai Assurance will remain standard protection on new vehicles financed or leased from a participating Hyundai dealer, and supplements all existing consumer incentives. The program is available to any consumer, regardless of age, health, employment history or financed amount of the vehicle. The program is complimentary for the first 12 months of the financing or lease date for vehicles financed through any lender and financing source.

The Hyundai Assurance vehicle return program is administered by WALKAWAY USA, LLC. For more details, please visit www.HyundaiUSA.com or www.HyundaiAssurance.com.

Roadside Assistance

If for any reason a new Hyundai becomes disabled, owners have a safety net with five years of 24-hour roadside assistance. Roadside assistance offers drivers peace of mind under the following circumstances:

* Towing for inoperable vehicles, including accidents
* Battery jump starts
* Change flat tire
* Lock-out assistance
* Out of gas assistance
* Trip interruption

HYUNDAI MOTOR AMERICA

THE 2011 SONATA: THE NEW STANDARD FOR MIDSIZE SEDANS

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Sonata Injects Emotion, Advanced Powertrains and Superior Quality into Bland Segment

Hyundai today introduced its all-new 2011 Sonata at the Los Angeles Auto Show. This marks the North American debut of the latest version of the popular midsize sedan, introducing Hyundai’s “Fluidic Sculpture” design language and an all four-cylinder engine lineup to the U.S. market.

HIGHLIGHTS FOR 2011 SONATA

* All-new sixth generation Sonata midsize sedan
* Fluidic Sculpture design
* All four-cylinder engine lineup
* Launches with new Theta II 2.4-liter gasoline direct injection (GDI) engine and in-house six-speed automatic transmission
o Class leading fuel economy of 23 mpg city/35 mpg highway*
o Class leading 198 horsepower standard* (200 horsepower on SE trim*)
* 2.0-liter Theta II turbocharged GDI four-cylinder engine and Hybrid Blue Drive models to debut by 2010 year-end
* Production begins at Hyundai Motor Manufacturing Alabama in December with retail sales beginning in January
* XM Satellite Radio™, real-time XM NavTraffic, XM Data Services, HD Radio Technology™, Bluetooth®, Touch-screen navigation and iPod®/USB inputs

Sonata is the second vehicle in Hyundai’s 24/7 version 2.0 product initiative (seven new models in the next 24 months) following on the heels of the all-new Tucson. Production of Sonata will begin later this month at Hyundai’s U.S. plant in Alabama with retail sales beginning in January.

The 2011 Sonata represents a modern approach to the traditional midsize sedan segment by using only advanced four-cylinder engines, emotional design and luxury features offered with Hyundai’s strong value proposition. The 2011 Sonata poses some intriguing questions:

* Why can’t a smart, solid sedan also have modern, sleek, sophisticated style?
* Why pay so much to get a taste of luxury?
* Why can’t an efficient four-cylinder engine give V6 power?

FLUIDIC SCULPTURE DESIGN LANGUAGE

Beginning with the 2011 Sonata and 2010 Tucson projects, Hyundai designers set to work about three and half years ago on Fluidic Sculpture. Fluidic Sculpture is a consistent, cohesive design language that will ripple through the entire Hyundai showroom. In developing the initial Sonata sketches, Hyundai designers considered the interplay of natural, fluid elements with more rigid surfaces and structures to create the illusion of constant motion. Inspired by nature, Fluidic Sculpture injects sophistication and dynamic angles into the shape of a vehicle and now serves as the core of Hyundai’s future design identity.

The exterior of the all-new Sonata is long, light and low. The high beltline allows for a long, sleek roofline accented by the third window. A monoform side profile includes flowing lines highlighted by a Hyundai signature chrome accent that spans the length of the car. Normally, this type of trim is only found around the windows. On the new Sonata, this trim extends out from the headlamps, juts up along the hood and through the beltline. The face is bold with a large powerful chrome grille and headlamps that integrate precise details. The stance is completed by 16-, 17- or 18-inch multi-spoke wheels.

The sophisticated look continues inside where Hyundai has created an upscale ambiance thanks to a flow-through center console and instrument panel. These flowing surfaces complement the exterior design and wrap around the driver and passengers.

HYUNDAI PACKAGING EFFICIENCY

The sleek design, combined with Hyundai’s expertise in interior packaging, has produced an interior that delivers class-leading comfort, functionality and practicality. A sleek roofline typically compromises headroom and interior volume but, at 120.2 cubic feet, the Sonata has the most interior volume of its key competitors. It is so spacious, Sonata continues to be classified by the Environmental Protection Agency (EPA) as a Large car, truly a “class above” Camry, Altima, Fusion and Malibu (all are categorized as Midsize cars). Even in trunk room, the Sonata shines. Sonata’s 16.4 cu. ft. of trunk space gives it a 9.3 percent advantage over the Camry, and a 17.1 percent advantage over Accord.

	2011 Sonata	2010 Camry	2010 Accord	2010 Altima	2010 Fusion	2010 Malibu
Passenger volume (cu. ft.)	103.8	101.4	106.0	100.7	100.3	97.7
Cargo volume (cu. ft.)	16.4	15.0	14.0	15.3	16.5	15.1
Total interior volume (cu. ft.)	120.2	116.4	120.0	116.0	116.8	112.8
EPA size classification	Large	Midsize	Large	Midsize	Midsize	Midsize

ADVANCED POWERTRAINS

The new Sonata will launch with Hyundai’s new Theta II GDI 2.4-liter four-cylinder engine with a Gasoline Direct-Injection (GDI) fuel delivery system, which contributes to improved fuel efficiency and lower emissions. Sonata is the first midsize sedan to adopt GDI technology as standard equipment in a naturally aspirated powertain. This shorter, more direct path of fuel delivery, allows for greater control of the fuel mixture at the optimum moment, thus improving efficiency. The fuel is injected by a camshaft-driven, high pressure pump that operates at pressures up to 2,175 psi. Direct injection also utilizes a higher than normal 11.3:1 compression ratio for increased power. The pistons are “dished” to increase combustion efficiency in the cylinder. This powerplant will deliver best-in-class fuel economy, best-in-class four-cylinder horsepower and best-in-class torque.

Sonata delivers an impressive 23 mpg city/35 mpg highway estimated fuel economy rating* with the available six-speed automatic transmission with SHIFTRONIC®. (When equipped with the six-speed manual, the Sonata achieves an estimated 23 mpg city/34 mpg highway fuel economy rating). The preliminary horsepower and torque ratings for the Theta II GDI are 198 horsepower and 184 lb.-ft. of torque. In the SE trim which includes a standard dual exhaust, the engine delivers 200 horsepower. This high-tech, all-aluminum, 16-valve engine features Continuously Variable Valve Timing (CVVT) on both camshafts and a Variable Induction System (VIS) for better engine breathing. A version of this engine also meets Partial Zero Emission Vehicle (PZEV) standards.

	2011 Sonata (est.)	2010 Camry	2010 Accord	2010 Altima	2010 Fusion	2010 Malibu
Engine	2.4L I4	2.5L I4	2.4L I4	2.5L I4	2.5L I4	2.4L I4
Horsepower	198 @ 6300	169 @ 6000	177 @ 6500	175 @ 5600	175 @ 6000	169 @ 6400
Specific output (HP/Liter)	82.5	67.6	73.8	70.0	70.0	70.4
Torque	184 @ 4250	167 @ 4100	161 @ 4300	180 @ 3900	172 @ 4500	160 @ 4500
Fuel economy (A/T)	23/35	22/33	22/31	23/31	23/34	22/33

Next year, Hyundai will add a 2.0-liter Theta II turbocharged GDI four-cylinder engine and a 2.4-liter Hybrid Blue Drive model featuring Hyundai’s breakthrough lithium polymer battery pack. Details about these powertrains will be announced at the 2010 New York Auto Show. Sonata’s innovative segment first powertrain lineup is a key driver of Hyundai’s goal to be the most fuel-efficient automaker on the planet.

SIX-SPEED AUTOMATIC AND MANUAL TRANSMISSIONS

Hyundai’s commitment to making the Sonata extremely fuel efficient continues with a six-speed automatic transmission with SHIFTRONIC manual control or a standard six-speed manual transaxle.

Hyundai’s all-new six-speed automatic A6MF2 transaxle helps the company meet its goals of improving fuel efficiency and reducing emissions. Shifts are silky-smooth with an option of manual control through the SHIFTRONIC feature.

Drivers can access the SHIFTRONIC feature by moving the gear selector into a separate gate. Pushing the selector forward or pulling it rearward will shift the transmission up or down sequentially, adding to driver control. The SE trim will also feature steering wheel-mounted paddle shifters. A clear LCD readout on the instrument panel shows the gear being used.

Designed for transverse engine applications in passenger cars and SUVs, the new compact transmission puts Hyundai into an elite class of auto manufacturers who have designed their own proprietary six-speed automatic transmissions. The strength of the design is its unique layout which makes it smaller, more compact and lighter than any other six-speed transmission on the market today.

For the customer, the new six-speed delivers a performance edge. In this application, it helps brings a nine percent gain in fuel economy (35 mpg* versus 32 mpg). The gearbox has no dipstick because it is filled with automatic transmission fluid that is good for the life of the vehicle under normal usage conditions, thereby reducing maintenance costs.

Developed over a four-year period, this new six-speed automatic is 26.4 pounds lighter than the five-speed it replaces. It also is 1.6 inches shorter and considerably simpler, having 62 fewer parts, which is a key to increased durability, lighter weight and lower cost.

When it comes to transmissions, more gears are definitely better. The addition of a sixth gear enables closer spacing between gear ratios providing a better balance of performance and fuel economy while the wide overall gear ratio helps deliver strong acceleration.

The gearbox has three planetary gearsets and a unique flat torque converter that shortens the unit’s overall length by 0.47 inches. Four pinion differentials improve durability and further minimize size.

Another example of engineering ingenuity is found in the design of the hydraulic pressure control unit. Slight manufacturing deviations from one solenoid valve to the next often times cause fluctuation in the hydraulic pressure and affect shift precision and quality. The transmission featured in the Sonata cleverly integrates adjustment screws in the valves that enable each of the eight valves to be calibrated at the factory. This feature ensures stable hydraulic pressure at any shift point which facilitates a high degree of precision and control needed to deliver fast, smooth and precise shifts throughout the rpm range.

SUPPLE RIDE, AGILE HANDLING

An advanced four-wheel independent suspension system combines a supple ride with precise handling and steering response for Sonata GLS and Limited models. Sonata uses MacPherson strut front and multi-link rear suspension systems with increased travel for improved wheel control and a smoother ride. All four wheels are controlled by coil springs, fade-resistant gas-charged dampers and stabilizer bars. The suspension has been optimized to keep the vehicle flat during corning and provide quick turn-in response. The rear suspension uses aluminum components to reduce weight and improve suspension performance. The GLS and Limited models also use advanced low-rolling resistance tires to improve fuel economy while maintaining good ride and handling performance.

The Sonata SE is an even more exciting and willing partner for drivers who prefer sportier ride and handling dynamics. The sport-tuned suspension features stiffer springs and larger stabilizer bars, resulting in a 20 percent increase in roll stiffness. Unique SE dampers, including monotube shocks in the rear are used to control the more aggressive suspension. Low profile 18-inch tires round out the unique chassis components of the Sonata SE.

All Sonatas have column-mounted, motor-driven electric power steering that adjusts instantly to changing driving conditions while improving fuel economy over a conventional steering system. A quick-ratio steering rack is used for crisp feel on turn-in. Sonata’s turning diameter of 35.8 feet is better than Camry, Accord, Altima, Fusion and Malibu.

	2011 Sonata	2010 Camry	2010 Accord	2010 Altima	2010 Fusion	2010 Malibu
Turning diameter (feet)	35.8	36.1	37.7	36.1	37.5	40.4

WORLD CLASS POWER-TO-WEIGHT RATIO

One of the program targets for the 2011 Sonata engineering team was world-class power-to-weight ratio. Power-to-weight ratio pays dividends in both performance and fuel economy.

Vehicle	2011 Sonata	2010 Camry	2010 Accord	2010 Altima	2010 Fusion	2010 Malibu
Burb weight (lbs.)	3199	3307	3269	3180	3342	3415
Horsepower	198	169	177	175	175	169
Power-to-weight ratio	16.2	19.6	18.5	18.2	19.1	20.2

Sonata is rich in ultra-high-strength steel, leading to world-class body rigidity. The 2011 Sonata is 25 percent stiffer in torsion and 19 percent stiffer in bending rigidity than its predecessor, yet it is lighter than many midsize sedans, also offering more interior room.

This focus on power-to-weight ratio pays dividends across the board. The Sonata owes its ability to deliver both strong performance and excellent fuel economy in great part to its impressive power-to-weight efficiency.

ADVANCED STANDARD SAFETY TECHNOLOGIES: PART OF HYUNDAI’S ASSURANCE COMMITMENT

Sonata is built from the ground up with safety in mind, with a hot stamped ultra-high-strength steel body structure, advanced airbag technology and Electronic Stability Control (ESC), delivering on Hyundai’s commitment to both active and passive safety technology leadership. The prior generation Sonata was the first midsize sedan with standard ESC when it launched in March of 2005. ESC was not standard equipment on Honda Accord until the 2008 model year and the 2010 model year for Toyota Camry. Once again every 2011 Sonata has lifesaving ESC as standard equipment. This is important because the National Highway Traffic Safety Administration (NHTSA) has reported that ESC results in 35 percent fewer single-vehicle crashes and 30 percent fewer single-vehicle fatalities in passenger cars.

The Sonata also features a state-of-the-art braking package. The package includes four-wheel disc brakes and an Anti-Lock Braking System (ABS) including Brake Assist, which provides maximum braking force when a panic stop is detected, and Electronic Brake-force Distribution (EBD) to automatically adjust the braking force to front and rear axles based on the vehicle loading conditions.

Sonata features six airbags—including dual front, front seat-mounted side-impact, and front and rear side curtain airbags—along with active front-seat head restraints. The 2011 Hyundai Sonata is projected to earn the NHTSA’s top rating of five-stars for front and side impacts. Other passive safety features include shingle-style rear-seat head restraints for improved visibility, three-point seatbelts for all seating positions, front-seat seatbelt pretensioners and force limiters, and a rear-seat Lower Anchors and Tethers for Children (LATCH) system for child seats.

2011 SONATA OFFERS FOUR UNIQUE AUDIO ENVIRONMENTS

* An AM/FM/XM/CD/MP3 audio system with six speakers comes standard in the Sonata GLS and SE.
* AM/FM/XM/CD/MP3 audio system with touch-screen navigation and Dimension® premium sound with subwoofer and external amplifier is optional on the GLS and SE models.
* The Limited model comes standard with an AM/FM/XM/6-disc CD-changer/MP3 with HD Radio Technology and Dimension premium sound.
* The optional AM/FM/XM/CD/MP3 audio system with touch-screen navigation that includes a 400-watt external amplifier system on the Limited comes with Infinity audio.

DIMENSIONAUDIO SYSTEMS

Dimension is a new branded audio system created by Hyundai Mobis and features a Variable Equalizer with normal, dynamic and concert settings. The last generation equalizer provided only one fixed sound field. The new Variable Equalizer, tuned by renowned audiophile Ken Pohlmann, is a function for controlling the sound qualities sensed by listeners. For example, Pohlmann added bass response to the concert mode typically not found in other systems.

INFINITY® AUDIO SYSTEM

Audio enthusiasts with even more demanding tastes will be impressed by the AM/FM/XM/CD/MP3 audio system with touch-screen navigation that includes a 400-watt external amplifier, dedicated Dual Voice Coil (DVC) subwoofer, eight-channels and nine Infinity speakers available on the Limited. Infinity and Hyundai engineers worked together during the early stages of development to integrate the speakers into Sonata’s interior. The team spent hundreds of hours fine-tuning the system for the cabin’s unique acoustic attributes.

XM, HD RADIO TECHNOLOGY, BLUETOOTH AND TOUCH-SCREEN NAVIGATION DELIVER UNRIVALED MIDSIZE SEDAN TECHNOLOGY CHOICES

* 2011 Sonata comes standard with three months of XM Satellite Radio, real-time XM NavTraffic and XM Data Services
* Sonata also will be the first popular midsize sedan to offer the clarity of digital HD Radio Technology from the factory
* First vehicle in its class to offer a Bluetooth hands-free phone system standard
* Standard auxiliary iPod/USB inputs allow drivers to fully control and charge iPods directly from the head unit

Touch-screen navigation is available on all trim levels and includes a high-resolution screen. This system provides new features including Bluetooth streaming audio capability. This easy-to-use unit can be controlled via 6.5-inch WVGA touchscreen or voice-activation by headliner-mounted microphone.

The system features 8GB of flash memory and comes matched with a sound system that plays compact discs, accesses digital music files via Bluetooth streaming audio or allows driver and passenger to access their personal listening devices through the iPod/USB/auxiliary inputs. Bluetooth audio wirelessly streams music from select mobile phones to the head unit. Also, with a Bluetooth-enabled phone one can look up a local restaurant and call for reservations before plotting the route. The XM Satellite Radio interface is also integrated into the navigation unit and features channel logos, real-time NavTraffic and XM Data services such as WX Satellite Weather®, XM Stock Ticker and XM Sports Ticker. The system is also updateable via the USB.

HYUNDAI MOTOR AMERICA

* Preliminary estimate

Hyundai Genesis is Class of the 2009 Model Year With Most Top-Car Honors

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Headlined by the 2009 North American Car of the Year award, Hyundai’s new flagship earns more top recognition than any other 2009 introduction

FOUNTAIN VALLEY, Calif., 08/27/2009 Hyundai’s all-new flagship, the Genesis sedan, launched to significant anticipation culminating with its coronation as the 2009 North American Car of the Year – the first time a Korean brand has ever achieved the honor. But Genesis didn’t stop there, accumulating honor after prestigious honor to become the most decorated new car launch of the 2009 model year. At last count, Genesis tallied more than 20 top honors from the most prominent media outlets and automotive organizations in North America.

Genesis’ trophy case includes awards and accolades from the likes of J.D. Power and Associates, Motor Trend, AutoPacific, Cars.com and leading consumer publications. Genesis is built on Hyundai’s all-new, performance-driven rear-wheel-drive architecture. It offers two powertrains, the Lambda 3.8-liter V6 engine producing 290 hp, and Hyundai’s all-new Tau 4.6-liter V8 engine producing 375 hp. With technology rivaling more expensive luxury sedans, convenience features like push-button start and navigation system, and five-star safety ratings from the National Highway Traffic and Safety Administration (NHTSA), it’s clear that Genesis is among the best new cars of 2009. But at a starting MSRP of just $32,250 and max price of just $42,000 for a fully loaded Genesis, it’s no surprise the competition was left in Hyundai’s rear-view mirror.

“Genesis was developed to rival the world’s best luxury sedans so we knew it would be a great car, but we didn’t know how it would be received by the automotive community,” said Scott Margason, director of Product & Strategic Planning for Hyundai. “As the awards accumulated, we realized not only how well designed the Genesis was, but how far the Hyundai brand had come. Consumers and automotive industry influencers really embraced the idea of Hyundai producing a luxury product.”

Genesis Sedan Awards

1. 2009 North America Car of the Year
2. Motor Trend – America’s Top 40 New Cars
3. J.D. Power and Associates – Automotive, Performance, Execution and Layout (APEAL) – Most appealing midsize premium car
4. J.D. Power and Associates – Vehicle Launch Index (VLI) – Highest ranked 2009 all-new or redesigned vehicle
5. The Car Book 2009 – Best Bet (intermediate category)
6. About.com – Best New Car
7. Kiplinger’s Personal Finance – Best New Model (sedans $30,000-$45,000)
8. NADAguides.com – Car of the Month (April)
9. NADAguides.com – Top 5 Luxury Cars
10. NADAguides.com – Best Car Buy – Top luxury cars under $35,000
11. Autotropolis.com – Car of the Year
12. Cars.com – Car of the Year
13. On Wheels – Car of the Year
14. AutoPacific – Ideal Vehicle Awards – Aspirational Luxury Category
15. AutoPacific –Vehicle Satisfaction Awards – Aspirational Luxury Category
16. Consumer Reports – Top-Rated Vehicle (upscale sedan category)
17. Consumer Digest – Best Buy (luxury segment)
18. MyRide/Autobytel – Car of the Year
19. Ward’s Auto World – 10 Best Engines (4.6 liter Tau V8)
20. Automobile Journalists Association of Canada – Canadian Car of the Year
21. Automobile Journalists Association of Canada – Best New Luxury Vehicle Under $50,000

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 780 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America’s Best Warranty. In addition, Hyundai Assurance is now offered on all new vehicles leased or purchased from a certified Hyundai dealer. The program is available to any consumer, regardless of age, health, employment record or financed amount of the vehicle. The program is complimentary for the first 12 months.

Hyundai Tucson Wins 2009 Motorist Choice Award

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Intellichoice and AutoPacific automotive experts recognize Tucson for owner satisfaction and overall value

FOUNTAIN VALLEY, Calif., 08/19/2009 Intellichoice and AutoPacific honored Hyundai Tucson with a 2009 Motorist Choice Award in the Compact Crossover SUV category for its top scores in ownership satisfaction and overall value. The Motorist Choice Awards recognize new cars and trucks that give their owners both economic and emotional satisfaction, helping new car buyers find vehicles that best satisfy all of their personal transportation needs.

“Automakers have long known that car buyers are looking for outstanding value, and want to be proud of the car they drive,” said James Bell, publisher and editor of IntelliChoice.com. “With the Hyundai Tucson being awarded a Motorist Choice Award, it proves to be a purchase that owners will be pleased with both financially and behind the wheel.”

The fourth annual Motorist Choice Awards were co-developed by AutoPacific, known for its owner satisfaction rankings, and IntelliChoice.com, the online source for automotive ownership cost and value analysis, to recognize the vehicles that delivered both the highest customer satisfaction and the lowest cost of ownership. One-hundred and ninety six cars, trucks, crossovers and SUVs were scored this year to determine the winners.

“It’s an honor to be recognized by both Intellichoice.com and AutoPacific in the 2009 Motorist Choice Awards,” said Brandon Ramirez, product manager, Hyundai Motor America. “With safety and technology features rivaling more expensive vehicles in the small SUV segment, Tucson is a smart option for car buyers seeking value, quality and reliability in their next car purchase.”

For 2009, sound engineering refinements have been made to improve Tucson’s EPA fuel economy values. Additional exterior and interior changes include all-new 16-inch alloy wheels, a more distinctive chrome grille, new tailgate trim and new GLS seat fabric. The Tucson SE 4WD received standard heated front seats and a windshield wiper de-icer. Tucson also has standard XM Satellite Radio™ and iPod®/USB and MP3 auxiliary input jacks.

INTELLICHOICE.COM AND SOURCE INTERLINK COMPANIES, INC.

IntelliChoice.com, part of Source Interlink Media, LLC., is the market leader in automotive ownership cost and value analysis. Founded in 1986, IntelliChoice.com is committed to empowering consumers to make better purchase decisions by providing independent and essential automotive information and tools. Through the IntelliChoice.com web site (www.intellichoice.com), consumers get the help they need to research, compare, configure and price vehicles. The site also connects buyers to the buying alternatives of their choice, including vehicle manufacturers and an online car buying guide. Source Interlink Media LLC is a subsidiary of Source Interlink Companies, Inc., a recognized provider of targeted media and marketing services, a leading U.S. distributor of home entertainment products and services and one of the largest publishers of magazines and online content for enthusiast audiences.

AUTOPACIFIC

AutoPacific is a future-oriented automotive marketing research and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm, founded in 1986, also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area. Additional information can be found on AutoPacific’s websites: AutoPacific.com and news.vehiclevoice.com

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 780 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America’s Best Warranty. In addition, Hyundai Assurance is now offered on all new vehicles leased or purchased from a certified Hyundai dealer. The program is available to any consumer, regardless of age, health, employment record or financed amount of the vehicle. The program is complimentary for the first 12 months.

Hyundai Genesis Coupe Recognized as a ‘Most Fun’ Clunker Replacement by Kelley Blue Book’s KBB.com

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KBB.com’s 10 most fun clunker replacements list helps new car shoppers turn clunker credit into pure driving excitement

FOUNTAIN VALLEY, Calif., 08/18/2009 The editors of Kelley Blue Book’s www.kbb.com recognized the 2010 Hyundai Genesis Coupe on its list of “10 Most Fun Clunker Replacements.” The list was designed to help car shoppers looking to get more excitement out of their government credit under the Car Allowance Rebate System (CARS) program. The Genesis Coupe was named “Most Fun” among such elite European competitors as Audi TT, BMW 128i and BMW 335d.

Kbb.com editors said, “Have you driven a Hyundai lately? Quality, performance and overall appeal are way up, while purchase value remains strong (and resale values are improving). The rear-wheel-drive Genesis Coupe is by far the most fun Hyundai we’ve ever driven.”

Genesis Coupe raises the performance ante from its sibling Genesis sedan, and shares its rear-wheel drive architecture and 5-link independent rear suspension to appeal to true driving enthusiasts. The Genesis Coupe offers a 30-mpg, 2.0-liter model with an intercooled four-cylinder turbocharged engine producing 210 horsepower, and a 3.8-liter V6 Track model with 306 horsepower and massive Brembo brakes.

“To have the Genesis Coupe designated a fun clunker replacement by kbb.com is great evidence of Genesis Coupe’s dynamic performance appeal,” said Derek Joyce, product development manager, Hyundai Motor America. “This is exactly why the Coupe was created – Hyundai’s answer for enthusiasts wanting an affordable, thrilling and fuel efficient ride. We’ve seen great success with the Cash for Clunkers program across the Hyundai line-up and are excited to celebrate this recognition for the brand.”

For more information about the Top 10 Most Fun Clunker Replacements from Kelley Blue Book’s kbb.com, please visit www.kbb.com/funclunkerreplacements.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 780 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America’s Best Warranty. In addition, the Hyundai Assurance Program is now offered on all new vehicles leased or purchased from a certified Hyundai dealer. The program is available to any consumer, regardless of age, health, employment record or financed amount of the vehicle. The program is complimentary for the first 12 months.

KELLEY BLUE BOOK (www.kbb.com)

Since 1926, Kelley Blue Book, The Trusted Resource® has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company’s top-rated Web site, www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® (Official Guide. According to the C.A. Walker Research Solutions, Inc. – 2008 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kbb.com is a leading provider of new car prices, car reviews and news, used car blue book values, auto classifieds and car dealer locations. No other medium reaches more in-market vehicle shoppers than kbb.com.

Hyundai’s Early "Car Allowance Rebate System" Trades Show Nearly 60 Percent Improvement in Fuel Economy.

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Early trend could translate to annual savings of 69 million gallons of gas, $170 million in fuel costs and more than 600,000 metric tons of co2 emissions

FOUNTAIN VALLEY, Calif., 07/24/2009 Early statistics from Hyundai Motor America on the U.S. government’s Car Allowance Rebate System (CARS) program, also known as “Cash for Clunkers,” show an average 59 percent fuel economy gain between the “clunker” and the new vehicle purchased. Hyundai estimates individual fuel consumption will decrease by 275 gallons per year, reducing fuel costs by nearly $680 annually at current gas prices.

As this program expands industry wide, the energy and cost savings could be considerable if these early trends hold for the 250,000 vehicle sales expected under phase one of the CARS program. Annual fuel consumption in the U.S. could decrease by 69 million gallons, reducing spending by a total of nearly $170 million on gasoline[1], and cutting CO2 emissions by more than 600,000 metric tons.

“While the figures are indicative of early trends only, it is clear that the program, at this stage, is very successful in getting old, low fuel economy vehicles off the road and replacing them with safer and greener vehicles,” said Hyundai Motor America President and CEO John Krafcik. “We think these economic and environmental benefits are so compelling, that they will induce Congress to expand or enhance the CARS program past its current endpoint.”

Additional statistics from the Hyundai sample prove further that the CARS program is truly removing “clunkers” from the road. Eighty three percent of the initial trades take in a truck, SUV or van and 86 percent of the new vehicles purchased are passenger cars. The average age of a trade-in model is nearly 14 years, and the average odometer reading is more than 140,000 miles. The average “clunker” achieves about 16 miles per gallon according to EPA data, while the average new car sold under the program achieves more than 25 mpg.

Hyundai became the first automaker to honor the government’s CARS incentives on July 2 and the novel consumer incentive program accounts for about 11 percent of Hyundai sales so far this month. Nearly a third (32 percent) of the trade-in models reported by dealerships were Ford vehicles, followed by Dodge (23 percent). Lexus, Jaguar, and Mercedes-Benz are among the other brands delivered as “clunker” trades, demonstrating both the broad appeal of the government program, and the changing nature of Hyundai’s product line and buyer demographics. Hyundai’s rollout enables buyers to receive the full rebate allocated under the CARS program when an eligible trade-in is exchanged for a qualifying Hyundai model at a participating Hyundai dealership.

The fuel-efficient Hyundai Elantra was the most popular model purchased under the CARS program, making up nearly 33 percent of sales. Elantra recently earned top honors in the 2009 J.D. Power and Associates Initial Quality Study for the highest initial quality in the compact car segment, and is a “Top Pick” from a leading consumer magazine. With manufacturer incentives and a full CARS rebate for a qualifying “clunker,” consumers can purchase a new Elantra for as little as $8,620. Sonata (27 percent) and Accent (19 percent) ranked second and third, respectively, in CARS transactions.

Hyundai accelerated CARS incentives to consumers by several weeks by backing dealerships with short-term cash advances as the government organized the rollout of the program industry-wide. Under the CARS program, consumers qualify for a $4,500 rebate on the purchase or lease of new vehicles that achieve 10 miles per gallon more than a trade-in car or five miles per gallon or more than a trade-in light truck. New vehicles that achieve between 4 to 9 mpg more than a trade-in car, or 2 to 4 mpg more than a trade-in light truck qualify for a $3,500 incentive. See www.cars.gov for complete details.

Thirteen Hyundai models and engine combinations qualify for the CARS incentive program, which requires passenger cars achieve 22 mpg or more combined fuel economy, and light trucks achieve 18 mpg or better combined fuel economy.

* Accent
* Elantra

* Elantra Touring
* Entourage
* Sonata 2.4L
* Sonata 3.3L
* 2010 Genesis Coupe 2.0L
* Tiburon 2.0L
* Tucson 2.0L

* Tucson 2.7L
* Santa Fe 2.7L
* Santa Fe 3.3L
* Veracruz

Five Hyundai models achieve 30 miles per gallon or more on the highway –Accent, Elantra, Elantra Touring, Genesis Coupe 2.0L and Sonata 2.4L. Hyundai ranks third in corporate average fuel economy according to the U.S. Environmental Protection Agency, so consumers will realize further cost savings by stepping into a more fuel-efficient model than they currently drive.

The CARS incentive program complements all existing special incentives and financing options from the manufacturer, including Hyundai Assurance, which allows consumers to return their vehicle if they unexpectedly lose their income, and Hyundai Assurance Gas Lock, which offers a year’s worth of gas at a guaranteed price of $1.49 per gallon. Visit www.Hyundai.com for details.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by The Hyundai Advantage, America’s Best Warranty. In addition, Hyundai Assurance is now offered on all new vehicles leased or purchased from a certified Hyundai dealer. The program is available to any consumer, regardless of age, health, employment record or financed amount of the vehicle. The program is complimentary for the first 12 months.