Monthly Archives: November 2007

Hyundai Entourage Named A Consumers Digets "Best Buy"

Hyundai Entourage Named A Consumers Digest “Best Buy”

FOUNTAIN VALLEY, Calif., 11/26/2007 Consumers Digest named the Hyundai Entourage a 2008 Automotive “Best Buy” in the van category.

According to the Consumers Digest editors, “Though the Entourage is the budget-minded entry in the minivan market, it’s anything but a stripped-down model. It is fitted with a powerful 250-hp 3.8-liter V6 engine and five-speed automatic transmission. The 60/40-split third-row bench folds easily into the floor, and the middle-row seats flip and fold forward for up to 172 cu. ft. of cargo capacity. Safety features are plentiful and include six airbags, Electronic Stability Control, anti-lock brakes with Electronic Brakeforce Distribution and Brake Assist, and active front head restraints to help minimize whiplash injuries.”

Consumers Digest evaluated over 200 available models to identify those that they believe offer the most value for the money in their respective vehicle classes. The “Best Buy” ratings are derived from test driving, safety ratings, ownership costs, warranty, price, comfort, ergonomics, style and amenities. Some of the performance values tested includes starting and acceleration, braking, gear shifting, steering, handling, ride quality and fuel economy.

Entourage offers the comfort, safety and value that families are looking for in the minivan market,” said Wayne Killen, director of product planning, Hyundai Motor America. “It’s rewarding that Consumers Digest recognized the Entourage for its segment leadership.”

About Hyundai Motor America

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 750 dealerships

Three Hyundai Models Earn Top Safety Pick Awards

Three Hyundai Models Earn Top Safety Pick Awards

For the first time ever, three Hyundai models earned the Insurance Institute for Highway Safety’s (IIHS) Top Safety Pick award. The Hyundai Veracruz and Santa Fe received awards in the midsize SUV segment and the Hyundai Entourage in the minivan segment. All winning vehicles are recognized for their ability to protect people in front, side and rear crashes.

This marks the third year in a row the Entourage has received the highest honor – the IIHS Top Safety Pick award in the minivan category. All three vehicles also earned five-star crash test ratings, the highest government rating under NHTSA’s New Car Assessment Program, for both frontal and side impact.

Top Safety Pick awards recognize vehicles that do the best job of protecting people in front, side and rear crashes based on ratings in the Institute’s tests. Each vehicle’s overall evaluation is based on a variety of measures including injuries to dummies, vehicle’s structural performance, restraint performance, etc. Winners are also required to be equipped with the latest crash prevention technology, electronic stability control (ESC) – which is standard on all three Hyundai Top Safety Pick vehicles and on 73% of all Hyundai vehicles sold in the U.S.

2008 Hyundai Sonata Limited V6 Road Test

2008 Hyundai Sonata Limited V6 Road Test

What’s the best midsize family sedan? I get that question from time to time, and I find it an increasingly difficult one to answer because of cars like this Sonata. After all, the process used to be relatively easy. If they were sport-oriented drivers I’d point them toward a Honda Accord and if biased towards comfort, a Toyota Camry. And while the Accord and Camry are still very good cars, a number of rivals, like Saturn’s new Aura and this Sonata are narrowing the gap to a point where it’s difficult to see any difference in quality or features.

From outside, the Sonata certainly won’t give away its rather hefty price advantage (and it’ll save you thousands over the aforementioned cars) with any quality gaffs. Its seams are tight and panel gaps as narrow as anything else in the class, and perfectly aligned. The paint work is top-tier as well, and there’s a lot of chrome to brighten things up, giving the car an upscale appearance. Overall the design is attractive to most that see it, with a long, lean shape, distinctive nose and extremely good looking tail end. Two big, fat, chrome-covered ovoid pipes fill the lower rear valance, giving the Sonata Limited V6 a powerful stance few in the segment can rival.

That powerful look translates into strong performance beneath the skin too, thanks to the same 234-horsepower 3.3-liter V6 that the car’s been using since its 2006 makeover. It’s a velvety smooth engine, and mated to the equally slick five-speed automatic gearbox with manual mode, it’s a pairing designed for quick acceleration and no concerns when passing larger vehicles on the highway.

The Sonata comes standard with four-wheel discs and ABS for quick, secure stopping power, although these aren’t designed for out and out performance driving, meaning they’ll pull down to standstill a few times in a row without problem, but if you’re out on a winding canyon highway pushing the car for all its worth, getting hard on the brakes before each corner and using all the power coming out on the other side, well, they’re going to fade away on you, leaving less grab after a few minutes of hard braking than when you started. This isn’t unusual in the midsize class, mind you. Personally, I’d add an aftermarket performance brake kit and put the problem to rest. It wouldn’t cost that much, and after testing two Sonatas last month with performance upgrades I experienced first hand that this car has a great deal more excitement in it than what comes stock.

So what comes standard for 2008? Hyundai made some updates to the 2007 model that continue forward for this new model year, including the addition of a button for changing stations within the steering wheel mounted audio controls, and XM satellite radio is now available. Additionally, every Sonata now includes six airbags, with two up front, two thorax bags at the side for front occupants, and side-curtain airbags for all outside occupants, plus active front head restraints. The Limited also gets a revised grille with a slick strip of chrome running horizontally, and black leather can now be had along with black carpets and dark charcoal plastics.

Its curtain airbags allow for a five star crash test rating and its V6 is now more environmentally friendly with the ability to meet Ultra Low Emission Vehicle (LEV-II ULEV) standards while achieving slightly better fuel economy, with an EPA rating of 19 mpg in the city and 28 on the highway.

Additional 2008 updates include a new black fabric for entry-level models, plus a powered driver’s seat, rear center head restraint, and trip computer for all Sonata models but the base GLS five-speed. Moving on to the SE and above, chrome trimmed door handles now come standard, as does the auto headlight control feature, while a new 6-disc CD player with subwoofer and external amp makes for a better auditory experience. Strangely, while the more challenging integration of satellite radio is part of the 2008 package, as mentioned, no auxiliary plug-in has been included, which is ridiculous. All they would have had to do is solder some wires to an audio input behind the dash and run them through the center console, drill a hole in the storage bin under the armrest and clip in a 20-cent connector plug, and they’d have had full connectivity for our beloved external mp3 players and iPods. Hyundai is so behind in this regard it’s laughable, and I think they’re fooling themselves if they think customers won’t walk out of a showroom if they can’t plug their music into their new car. Heck, Chrysler and Volkswagen don’t only have aux plugs, but they’re integrating USB ports as well. Of course, Hyundai’s making money while Chrysler, at least, is laying off workers by the tens of thousands. Maybe the Korean brand’s conservative approach to business will pay off in the long run.

Similarly to aux plugs, Hyundai has yet to come to the market with a navigation system. This is not only slow to the market, but other than Kia, which is owned by Hyundai, every other brand sold in North America (even Suzuki) offers one. Reliable sources within Hyundai have promised that nav is on the way shortly, so I’m betting on 2009 for the Sonata, when the car will receive an interior upgrade as part of its mid-cycle makeover.

One thing that comes standard in all Sonatas that pleases me to no end is electronic traction and stability control. This engine definitely needs traction control unless you want to have passersby sneering at you as if you’re a wayward teen out in daddy’s car, and stability control is probably the greatest safety asset since the airbag, and maybe more so because it can keep from having an accident in the first place.

Standard with the Sonata is a well-made interior with plenty of soft touch surfaces and brightwork trim. You have the option of a decent woodgrain replication or, my personal choice, faux carbon fiber trim, while the seats can be covered in the aforementioned black leather with contrasting light gray stitching, beige or gray. The comfortable chairs aren’t supportive enough laterally for sport-oriented driving, but there’s no need to go back and rehash this car’s boons and banes, is there?

No, Hyundai’s Sonata wasn’t designed to be a sport sedan despite offering exhilarating straight-line performance and reasonable agility when called upon, but rather it’s one of the smoothest, most comfortable midsize sedans on the market, with acres of interior space and a trunk, accessible via a 60/40 split in the rear seatbacks as well as through a large opening with a low lift-over height at back, large enough for those impromptu stops at Costco. This is a car you can live with day in and day out, ideal for commuting or toting the kids around on weekdays or long weekends. I know this for a fact, because a 2006 model was our family hauler for the better part of a year, and this car is even better than that one was.

On that note, expect stellar reliability from this four-door, as Hyundai, and the Sonata in particular, is rated highly amongst independent third party surveyors such as J.D. Power and Associates and Consumer Reports.

Lastly, the Sonata is priced thousands lower than the majority of its competitors feature for feature, without giving up refinement or throwing quality standards out the door. Hyundai’s midsize sedan is truly a great value, and a very good car.

November 5, 2007
by Trevor Hofmann

Hyundai Veracruz Named "Best Value SUV" At The 14th Annual Sport Utility Vehicle Competition

Hyundai Veracruz Named “Best Value SUV” At The 14th Annual Sport Utility Vehicle Competition

ANGELES, Calif., 11/13/2007 The Northwest Automotive Press Association (NWAPA) named Hyundai Veracruz the “Best Value SUV” of the 2007 14th annual Northwest Sport Utility Vehicle of the Year Competition at the Los Angeles International Auto Show today. The two-day test was held at Portland International Raceway. Twenty-six members of the NWAPA put 28 vehicles through the series of tests October 3-5 in Portland, Oregon. The tests included three main elements: pavement testing, which included a slalom, curve handling, and emergency braking maneuvers; off-road testing, which included hill-climbing and descent abilities, in addition to ride comfort and low-range handling; and testing of the performance, handling and braking of each competing SUV. The overall value for money, packaging and versatility were evaluated through a comprehensive scoring procedure.

The list of SUVs was diverse and ranged in price from under $25,000 to well over $45,000. The Hyundai Veracruz SE with a 3.8-liter V6 engine, equipped with Hyundai’s first 6-speed Shiftronic automatic transmission performed exceeding well, both on-road and off-road. With an “as-tested” MSRP of only $31,120, the Hyundai Veracruz impressed the panel of journalists with its refined and powerful performance and a long-list of standard features including six air bags, which include two-roof mounted side curtain air bags for all rows of seating, Electronic Stability Control (ESC), active head restraints and 18-inch 5-spoke alloy wheels. This combination of performance and value put the Hyundai Veracruz at the top of the list as the Best SUV Overall Value for 2007, beating competitors including the Honda CR-V, Mazda CX-7, Nissan Xterra and the Toyota FJ Cruiser.

The winners were announced today at the Los Angeles Auto Show.


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 750 dealerships nationwide.

Hyundai Unveils Rear-Wheel Drive Concept Genesis Coupe

Hyundai Unveils Rear-Wheel Drive Concept Genesis Coupe

LOS ANGELES, 11/14/2007

Hyundai unveiled its highly anticipated Concept Genesis Coupe during a press conference at the Los Angeles International Auto Show today. The concept car heralds the introduction of an all-new, rear-wheel drive 2 + 2 sports coupe scheduled to join the Hyundai lineup in the spring of 2009. Following the introduction earlier this year of the Concept Genesis sedan, Concept Genesis Coupe signals Hyundai’s second step in broadening its appeal to driving enthusiasts.

Concept Genesis Coupe Highlights
Second rear-wheel drive performance car from Hyundai
300+ horsepower from enhanced 3.8-liter V6 from Genesis sedan
The production version of the sports coupe arrives in the spring of 2009

The Sonic Orange concept is complemented by a Ballistic Black carbon fiber hood, roof and ground effects for reduced weight. Strong hints of the production version are highlighted in its “Z” bodylines and powerful curves. When the production sports coupe arrives, it likely will be the most affordable 300+ horsepower car on the market, and the most dynamic performance car yet from Hyundai.

Concept Genesis Coupe

Concept Genesis Coupe is the most thrilling, most emotional Hyundai yet,” said John Krafcik, vice president, product development and strategic planning, Hyundai Motor America. “When it hits the market in early 2009, we aim to deliver a driving experience that challenges cars like Infiniti G37, at prices more like Mitsubishi Eclipse.”


“The mission for Concept Genesis Coupe was to create a pure performance car with a design that would capture the imagination of hardcore automotive enthusiasts,” said Joel Piaskowski, chief designer at the Hyundai Design Center in Irvine, Calif. “With its aggressive look from just about any angle, I think we have been able to do that.”

Designers used the Day Light Opening (DLO — a designer’s term for the side glass) from the HCD9 Talus Concept on the Concept Genesis Coupe.

The HCD8 sport tourer concept’s sensual body forms influenced the overall design direction of Concept Genesis Coupe.

The powerful curves, surface detail and “Z” bodyside lines come straight from the same underlying inspiration that guided two earlier, well-received concepts: the HCD9 Talus and the HCD8 sports tourer. The undulating beltline borrowed from the Talus adds intrigue while enhancing outward visibility for both the driver and rear passengers. The HCD8 sports tourer’s sensual body forms influenced the overall design theme while also providing direction for the concept’s assertive headlight and taillight designs.

The look of Concept Genesis Coupe was in part inspired by LeMan’s race cars, drifters and by Jada Toys Dub City™ die cast vehicles. The front and rear stance of the Concept Genesis Coupe can be described as sinister.

“Beauty and danger co-exist in the design of the Concept Genesis Coupe,” said Eric Stoddard, senior creative designer. “When viewed from a distance, the car is beautiful to look at. But up close it can appear a bit menacing and even a little intimidating.”

The concept’s rocker panels are drawn close to the ground making the bodysides extra thick and the daylight opening extremely thin, allowing the wheels to be slammed up into bulging fenders. To complete the aggressive sports car look, the depth between the fenders and the greenhouse has been maximized.

Three large heat extractors sculpted into the hood are designed to cool just about any powerful engine. When the concept becomes reality, three large openings in the front fascia will allow for better engine breathing. The dual exhaust tips integrated into the rear fascia repeat the design theme of the front cooling ducts and are surrounded by a large carbon fiber air diffuser.

An arching roofline and tapering greenhouse highlight the exterior profile and emphasize the car’s broad shoulders and wide stance. Concept Genesis Coupe rides on 20-inch polished aluminum deep-dish wheels with Hankook 255/35 ZR front tires and 275/35 ZR rear tires.

Concept Genesis Coupe

– Configuration: Front engine, rear-wheel drive sports coupe
– Wheelbase: 2,820 mm / 111 inches
– Overall length: 4,666 mm / 183.7 inches
– Overall width: 1,902 mm / 74.9 inches
– Overall height: 1,386 mm / 54.5 inches
– Wheels: 20-inch, five-spoke
– Tires: Hankook 255/35 ZR front and 275/35 ZR rear

– Engine type: V6
– Estimated horsepower: more than 300 horsepower
– Estimated torque: more than 250 lb. ft.
– Displacement: 3.8 liters
– Block material: high pressure die cast aluminum
– Cylinder head material: aluminum
– Valvetrain: Dual Over Head Cam (DOHC)
– Valve timing: continuous variable valve timing
– Estimated 0-60 mph: under 6 seconds
– Transmission type: 6-speed manual
– Front brakes: Brembo, 340 mm disc, twin-piston calipers
– Rear brakes: Brembo, 330 mm disc, twin-piston calipers
– Limited slip differential

How to… Choose An Auto Dealership

How to… Choose An Auto Dealership

Once you’ve been bitten by the car-buying bug, deciding on where to shop can be almost as hard as choosing the make, model, color and options.

Selecting the right dealer can be a bit nerve-wracking, sure. But just as you’d like that new car smell to last a while, keep in mind that a reputable dealer wants to create a lasting relationship with you.

In this information age, make your first stops on the keyboard. Sales people actually like customers who’ve surfed the web for info like dealer cost and vehicle features. It’s then just a matter of taking you for a test drive, and making sure the vehicle is a comfortable fit.

Visit the websites of potential dealers to see if they’re up to date, or is listings linger long after the cars have disappeared from the lot. Check out their Customer Service Index (CSI) that rates buyer satisfaction.

Do some low-tech research too. On-the-street reputation can be just as useful a buying guide as any competitor data. Ask relatives or friends if they had a good experience at a particular dealership. If you see the dealer’s nameplate on a car in a parking lot, strike up a conversation with the owner, and ask if he or she would buy a car there again.

Expect the salesperson to be up front. A dealer interested in earning your trust will fully disclose everything about the transaction. Be ready to walk out if they won’t discuss anything but “What if we could do it for this much a month?”

Take a seat in the waiting room, and listen to what others are saying. Being a fly on the wall can give you a whole different perspective on the way a place treats its customers, long after the new car smell has faded.

Is this a hands-on dealership with the owner actually on the premises each day, or off golfing at some Florida resort?

Do they provide Parts and Services, or just parts of service? Is the service department open during hours that will suit your schedule, like evenings or Saturdays? Do they offer loaners so you’re not stuck while your car’s in the shop? Or shuttle service to pick you up at home or at work?

Finally, you expect the dealer to be honest – so be honest with yourself. What’s your comfort level when you enter this showroom? Are you greeted professionally, or are you besieged with high-pressure tactics like “What can I do to put you in this car today?” Do you feel on edge because you’re being steered toward a certain vehicle, or does the salesperson genuinely listen to what you have to say, and make recommendations to let you do the choosing?

A little research and awareness on your part at the outset can smooth out any bumps in your car-buying ride. Successful dealers know that repeat customers and referrals are built on trust, and trust is built by treating you with respect, both in the showroom and far down the road.

The Republican, Tuesday, May 17, 2005

Hyundai Reaches New Level

Hyundai reaches new level

In Veracruz, the Korean automaker has an upscale crossover worthy of notice

They came ashore in 1986, in danger of being swamped in the wakes of bigger, established imports that had been streaming across the Pacific for years.

But look at Hyundai today: it boasts annual sales around half a million, and its initial product – a dinghy called the Excel – has given way to a fleet of nine cars, including today’s test car, the 2007 Veracruz Limited AWD, which is perhaps Hyundai’s biggest upscale leap to date. $34,000 for a Hyundai, you ask? Shop it against competitors from Ford, Toyota, Honda, and General Motors before you decide that’s too much.

Hyundai, and its Korean cohort, Kia, have been among the leaders in making safety features standard, especially multiple airbags. Even the sub-$15,000 Accent has airbags front, side, and overhead. The Veracruz comes with six bags, including front-to-rear head protection back to the third row in this seven-seater. It also comes with standard ABS, electronic stability control, electronic brake force distribution, and active front seat head restraints that push forward and up to cradle the head in a crash.

In three trim levels, with base prices from around $26,000 to $34,000, the Veracruz also can be had with front- or all-wheel-drive.

The car’s interior, with faux-aluminum trim, wood accents, standard leather seating, and a complex center stack control system for audio and climate, feels richer and more elegant than its Asian competitors, Pilot and Highlander. Its roots stretch back to two other Hyundai models, the Santa Fe and the Azera sedan, Hyundai’s other recent leap into the higher-end market (though its top price is around $30,000).

The Veracruz gets its smooth, remarkably quiet, 260-horsepower V-6 engine from the Azera. It is linked to a six-speed automatic that allows manual shifting, a first for Hyundai. In either mode, its climb up and down the gears is free of lurches or back-tossing downshifts. Even at highway speeds, the automatic transmission hardly lets you know it is there, and with manual shifts, you know you’ve shifted but hear, rather than feel, the difference.

Straight down the road, it features a pliant ride that absorbs bumps and bridge expansion joints without clunking or bouncing. It pulls out to pass with little effort, running up to well over 6,000 rpms and nearing redline without whine or complaint.

Off the highway, that same power virtually eats up long climbs. A price is paid, however, for the pliant ride described earlier.

The fully independent suspension, obviously tuned to produce a soft and gentle ride, permits a bit more body roll in cornering and lane changes than I’ve seen in competitors.

Interior space is plentiful, though the third row is not for long trips for larger folks, even though it’s easily accessible through wide rear doors.

From the outside, the Veracruz tries to set a different course for crossover design, a tough task considering this is a tall-riding, low-slung, four-door box with a rear lift gate. But it’s nicely rounded where other cars might get sharp, and its headlamps and tail lamps wrap around the fender. I particularly like the rear spoiler integrated atop the standard power lift gate.

The lift gate is one item on a long list of standard gear (in addition to safety features). The list also includes a backup warning system, a power tilt-and-lift sunroof, steering wheel audio controls, an Infinity CD changer/audio system, multi-adjust front seats, a trip computer, front fog lights, roof rack side rails, and, of course, Hyundai’s vaunted and successful 10-year, 100,000-mile powertrain warranty.

The price of the test car rose to almost $38,000 with the addition of a $3,200 “ultimate package” that included an upgraded black leather interior, adjustable pedals, power tilt and telescoping steering wheel, rear seat DVD with an eight-inch LCD screen and surround sound, rain sensing wipers, and lighted rocker panel surface protectors.

Hyundai’s on a roll, although its long-range goal of selling a million cars a year still seems a bit distant. Its cars should be shopped against any competitor’s vehicle in the same class.

By Royal Ford
Globe Staff / November 10, 2007
© Copyright 2007 Globe Newspaper Company.

Hyundai Veracruz Named "Best Crossover SUV"

Hyundai Veracruz Named “Best Crossover SUV”

2007 Veracruz Listed As Best Consumer Deal In Kiplinger’s 2007 “Best List”

FOUNTAIN VALLEY, Calif., 11/06/2007 Kiplinger’s Personal Finance named Hyundai Veracruz the “Best Crossover SUV” in its 2007 “Best List” featured in the November issue.

The Kiplinger’s Personal Finance “Best List” features more than 50 favorites, from mutual funds, retirement-planning tools and credit cards to travel and consumer deals. The editors and analysts evaluated a dozen crossover SUV’s to name the Veracruz as the “Best” for consumers shopping in the crossover SUV market.

According to Kiplinger editors’, “Among crossover SUV’s, the Hyundai Veracruz can be accessorized to compare with much pricier luxury crossovers.” The all-new Veracruz combines a sleek exterior design and upscale interior amenities with 3.8-liter DOHC V6 engine performance and standard safety features including Electronic Stability Control (ESC).

Hyundai is honored to receive this recognition as it continues to elevate the brand by reinforcing Hyundai’s commitment to providing quality vehicles,” said John Krafcik, vice president of strategic planning and product development, Hyundai Motor America. “The Veracruz is the ultimate in affordable luxury offering consumers the sophistication they would expect of any premium crossover.”


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 750 dealerships nationwide.


Kiplinger’s Personal Finance magazine provides down-to-earth advice on managing your money and achieving financial security. Readers get trustworthy information and practical guidance on saving, investing, planning for retirement, paying for college, buying an automobile, home and other major purchases.

Hyundai Azera And Santa Fe Receive Strategic Vision’s Best-In-Class 2007 Total Value Awards

Hyundai Azera And Santa Fe Receive Strategic Vision’s Best-In-Class 2007 Total Value Awards

FOUNTAIN VALLEY, Calif., 11/06/2007 Strategic Vision has awarded the Hyundai Azera and Santa Fe “Best-In-Class” in the 2007 Total Value Index™ (TVI) Report that evaluates vehicle owner satisfaction. The results placed the Hyundai Santa Fe a top the small SUV segment with a score of 781, beating competitors such as the Toyota RAV4 and Honda CR-V. The Azera topped the large car segment for the second year in a row with a score of 778, beating American rivals such as Dodge Charger, Mercury Montego and Ford 500.

According to Strategic Vision president, Alexander Edwards, “The Azera and Santa Fe both led their segments by providing products high in perceived quality, providing exceptional features, and being exceptionally priced – all supported with Hyundai’s warranty.”

The TVI research is based on the ratings of new vehicle owners. Calculations incorporate variables that make up ownership experience and owner comments in relation to expected reliability, expected fuel economy, price paid and expected resale value.

“The Strategic Vision TVI awards for the Azera and Santa Fe clearly signify the quality and excellence consumers feel when they purchase Hyundai vehicles,” said John Krafcik, vice president of Product Development and Strategic Planning. “Outstanding value equals great design, quality, safety and performance – all of which are elements of a Hyundai.”

About Hyundai Motor America

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 750 dealerships nationwide.

About Strategic Vision

Since its incorporation in 1989, the research-based consultancy that was founded in 1972 has studied consumer and constituent decision-making. Its unique expertise is identifying consumers’ motivational hierarchies, including the values and emotions that drive perceptions and behavior.

Hyundai Motor America, Its Employees And Dealers Contribute To Southern California Fire Relief Efforts

Hyundai Motor America, Its Employees And Dealers Contribute To Southern California Fire Relief Efforts

FOUNTAIN VALLEY, Calif., 10/29/2007 Hyundai Motor America (HMA), its employees and dealers are making a concerted effort to assist in providing relief to those who have suffered in the recent fires which have ravaged portions of Southern California.

“All of us in Southern California are affected by this disaster and we’re eager to pitch in and help with the relief efforts in as many ways as possible,” said Keith Duckworth, executive vice president, general affairs, HMA. “Hyundai’s thoughts and concern go out to those who have been affected and hopes these donations will help alleviate their suffering.”

HMA has established a fund for employee donations to the Red Cross relief efforts and HMA will be matching every dollar its employees donate.

Hyundai employees and its Southern California dealers also will be collecting food and personal grooming items for those whose homes have been damaged or destroyed to help those families in getting back on their feet.

Employees will also be given the opportunity to donate their personal time to assist in the rebuilding and relief efforts. It is anticipated that a number of individuals will be working on relief efforts in the next few weeks.

In addition, Hyundai Motor Finance Company (HMFC) is also acting to help alleviate fire-related suffering. In order to assist during this difficult period, HMFC is offering its retail customers in the affected areas the option to extend up to three monthly car payments without paying a deferment fee. In addition, HMFC will waive late charges on up to three payments for retail customers impacted by the fires.

HMFC customers impacted by the Southern California fires can contact HMFC toll-free at 800-523-7020 to discuss payment extension options or other possible assistance.

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 750 dealerships nationwide.